camera diana
my new toy...
So here's how the story goes: back in the '60s, a small firm in Hong Kong created an inexpensive camera called the Diana. Crafted entirely of plastic, each camera cost only a dollar at the time of its release! Although it was only produced for about 10 years, Diana became a favorite with avant-garde and lo-fi photographers. They loved its soft & dreamy images, super-saturated colors, unpredictable blurring, and random contrast. Diana shots were raw & gritty, with a character all their own. They couldn't be duplicated by any other camera on Earth! But after the camera was discontinued in the '70s, functional examples became difficult to find and increasingly expensive to purchase. Dianas were in high demand! And given the cameras exceptional images and retro good looks, the fine folks at Lomo decided that it was time for a comeback!
Not satisfied with a simple reissue, Lomo decided to add something to the original. That meant adding all-new functionality to the camera and dramatically expanding its creative potential. They called it Diana+. Its body was re-cast using a duplication of the original mold. The lens was balanced to obtain those "perfectly imperfect" dreamy, gorgeous, color-drenched, sometimes-blurry, and often-mindblowing images.
i'll post some pictures when i get them.
So here's how the story goes: back in the '60s, a small firm in Hong Kong created an inexpensive camera called the Diana. Crafted entirely of plastic, each camera cost only a dollar at the time of its release! Although it was only produced for about 10 years, Diana became a favorite with avant-garde and lo-fi photographers. They loved its soft & dreamy images, super-saturated colors, unpredictable blurring, and random contrast. Diana shots were raw & gritty, with a character all their own. They couldn't be duplicated by any other camera on Earth! But after the camera was discontinued in the '70s, functional examples became difficult to find and increasingly expensive to purchase. Dianas were in high demand! And given the cameras exceptional images and retro good looks, the fine folks at Lomo decided that it was time for a comeback!
Not satisfied with a simple reissue, Lomo decided to add something to the original. That meant adding all-new functionality to the camera and dramatically expanding its creative potential. They called it Diana+. Its body was re-cast using a duplication of the original mold. The lens was balanced to obtain those "perfectly imperfect" dreamy, gorgeous, color-drenched, sometimes-blurry, and often-mindblowing images.
i'll post some pictures when i get them.
posted by Alicia at 2:57 PM
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